Spirited Thought

Twitter is a centerpiece to techi-discussions where everyone shakes in amazement that such a simple application could become so integral to people’s lives. It is the simplicity, content and medium that supports such phenomenal adoption. More specifically, the interfaces to Twitter are minimal – website, email, feeds, Twitter Tools (extensions to Twitter) and most importantly text messaging. The website supports initial account creation, management, historical archive and message broadcasting, but in truth, like every other website would require a user to show up to participate and benefit. Extending their interface to email offers the few people who have a computer but no mobile phone a way to engage, but it is the text messaging that lets Twitter reach down and touch you in your pocket. There is too much information and yet participating in Twitter only increases it. So, why are we experiencing such compulsion?

Twitter has been described as micro-blogging and it is not a terrible coin. Twitters are character limited training people to marshal life updates into pithy messages. If one made a valuation of a blog post that journals a person’s day-to-day activity, the value in any given twitter is at most proportionally as small. However, considered in the context of the same person’s daily twitters and an individual’s understanding is enhanced. Consider one person’s twitters in their twitter-network cocktail and the twitter-log takes on additional meaning, meaning only understood by the receiver. Throw into the mental mix that one person does not necessarily need to know another in order to follow them – supporting fantastical senses of potentially very distant individuals.

Blog-trolling a last weekend I remember running across Matt Hatem’s reflection on the social sixth sense. He actually ends up meeting a friend that he might not have otherwise through Twitter. Interestingly, Matt’s very real social connection enhances his relationship with Twitter. Regularly, Twitter is a simple way to keep up with his network virtually. He is left to construct what one buddy is up to based on what he knows of them and what the message said. In his example, though, Matt bridged the relationship into the real world, which is far richer and now forever part of how Matt understands Twitter – it connects him with people he knows – virtually and in the flesh.

Matt also points off to Clive Thompson’s Wired article How Twitter Creates a Social Sixth Sense. Clive offers similar anecdotal support that small messages understood cumulatively have meaning, meaning that changes what we understand about the people we know. The fact that these messages show up on a mobile phone – a intimate device – offers urgency of interruption and often a visually simple rolling log of what is what in the network. The mobile phone has become an ambient device that creates more socially aware people, in some cases, actually getting them away from tiny keyboards and meeting up close enough to touch.

Back in May, Adam Greenfield contributed a great article for Adobe’s Design Center Think Tank space called On the ground running: Lessons from experience design. He begins with an insightful – on hindsight obvious – observation that the distinctions between products and services is blurring. Adam introduces the roll of experience design as the agent helping blur these lines, highlighting three examples of XD gone awry: Nike+, Acela and Puma’s Trainaway. He ends with a resonating statement about conversations and not control, suggesting that while very often, tight experience design requires a greater level of control, but opening solutions up to user modification, the ultimate in end-user collaborative design.

While Adam’s examples illustrate his points well, there is another side of the conversation worth consideration. Obviously the three examples all result in some level of failure, which might lead to the conclusion that each was not worth doing. The thing about failure is that if the vision is grand enough, any action toward achieving that goal sets the stage for tomorrow’s experience. Nike+ (the iPod nano, Nike bio telemetric transponder shoes and the online data visualization) might not have been the hit people were hoping for – I actually did not know they lacked popularity – but the offering shows that someone over at Nike is thinking about how we reinvent the running shoe, a completely commoditized product with endless air pockets, gels and spring. Even if it fails, then notion that your shoes might have some electronics in them has come to pass in popular culture. It is no longer limited to the shock activated flashing LED. A recent post by Jonah Lehrer jokes about your iPod being made of biological flesh and yet continues on reviewing some research where scientists have shown circuits can be constructed out of biological material. It is all fantasy until someone tries to commercialize it and then the world gets to add it, flop or not, into the accepted realm of possibilities. This approach is probably not the best way to run a business, but its wonderful at winning the hearts and minds of people.

One of the areas Adam shines focus is the challenge in trying to control the end-to-end solution to deliver great experience design with a quote from Nokia’s Chris Heathcote. It might be the case that designing for one person is not practical; however, I also think we tend to try to make a single solution apply to too many. Narrowing the target audience may limit overall breadth of success, but it ensures at least one population is thrilled. For those early-adopters, runners and techi types, the Nike+ might have been a great geeky trip. Is this not just the long tail of XD?

Seth Godin posted on his obsession with improving alarm clocks, ending with the fact that products could be better if we tried to make them better. If the distinctions between products and services are blurring – a very sophisticated undertaking – then maybe the reason some have failed in the past has less to do with experience design and more to do with people agreeing its worth trying to make things better. As Adam explored, it only takes failure in any one of many things to challenge the overall experience.

By now, we have all been told the world is flat. If you missed it then, I am telling you the world got flat a while back and nothing will ever be the same. That spells opportunity for almost everyone and in areas that go beyond finding the lowest cost labor or outsourcing non-critical parts of the business. Quite literally, businesses are driving to be more than globally present, but integrated to act as one even if that one is made up of many.

There is a chapter that seems to be overlooked – leading and managing the globally distributed team. As far as I can tell, experts are rare. Conferences often have dozens of consultants that can help do it better, highlight common pitfalls, and yet will admit that everyone is still learning and many see it as an upfront cost of their future business. The mythical twenty-four hour workday is something requiring the highest precision and, from my own experience, exercises leadership muscles that draw upon core energy from intuition and values. Regardless, we are all experiencing a world where the focus is distributing talent often exemplified by the mobile worker, someone who is almost entirely self-sufficient without the traditional office space. Self-sufficient says nothing about productivity or impact. In fact, the mobile worker might save enough money for a business that less still ends up being more – the mobile worker gets less done, but costs less overall doing it. Reflecting in that light and there is nothing like setting out to fall short of remarkable.

This past week NPR ran a story on Jelly, a gathering of professionals working from a participant’s home letting people get the collaborative social aspects of a dynamic workplace without all the political overhead associated with the traditional workplace. Anyone is invited to Jelly and any profession goes – all you need is to remember that people are not gathering to hide in the corner alone, an open mind and suddenly you may have some of the creative and technical types missing from your day job. There is something utterly compelling about this approach to the workplace. No one makes it to the top alone and if your cats are your only collaborators, the mountain might grow faster than you climb.

As we distribute our work across the world, how do we Jelly? Without this level of exchange, we risk our creativity dying from the limited recirculation of thoughts. HP saw value in forcing a portion of their workforce back into the office. Innovation labs found in academia and industry tout the benefits of face-to-face interactions. Jellys could reach beyond the work-at-home’s working together to businesses looking to work better together if even far apart.

Chris Chase, a neuropsychology professor back in college, enjoyed introducing concepts with the notion that humans are more alike than they are different. It is a useful foundation for deciding what is important to study, fundamentals that apply to everyone or the anomalies, certainly not unimportant, just narrow. And yet, humans are fascinated with differences and in particular our faces and our bodies.

Slavko Milekic, the chair of my undergraduate thesis on child friendly interfaces, evolved the face flipbook into kid-friendly touch-screen interfaces. Earlier on, in a self-study project I implemented the more traditional version of a face flipbook, allowing someone to switch parts of faces but in a more literal representation to the kid books I grew up with.

Reminder: There are too many examples of literal expression in virtual spaces that fail. It amazes me that we tend to not take on the larger challenges of inventing something new instead of replicating what we know.

Slavko introduced gesture and touch based interactions to the traditional computing environment enabling object switching, size shape and position. Certainly one of his successful creations was that of assembly of faces out of a variety of common objects like vegetables. Even at a young age, even when working with vegetables - something often seen as a challenge for children - we are fascinated with the construction of human form.

Move to the more taboo example of human nudity in art or even pornography. There are books dedicated to human genitals – again, the differences. Even when considering the world of fantasy and identity, nudity and pornography depict other people doing things that you yourself could do, by yourself, with others you know and increasingly others you do not know. So why that fascination, if not for the differences. What is it like to see an attractive someone with a certain set of features? It is all about the distinguishing marks, regardless of it being labeled art or smut.

My recent move back to New York City, more specifically Brooklyn, reminded me of the diversity I missed. A great Walt Whitman quote on a Barnes & Noble ad in my subway car read,

Stranger, if you passing meet me and desire to speak to me, why should you not speak to me? And why should I not speak to you?

That must be what outgoing is, talking to the diversity around you instead of just observing. But, in fact, almost no one speaks to strangers – we even teach our children not to. However, everyone has the pleasure of enjoying diversity visually at fire hose volume in New York City and for me on my morning commute on the F train.

Professor Chase is still right, we are more alike than we are different and while we are consumed by those curious differences, I posit that our fascination exists because our distinguishing marks appear on a relatively common canvas.