Communication


7
Mar 10

A lesson on reality from a call girl

One of the many things people can do to sustain a high-performing work life, is to care about what they do. This shifts the energy we usually reserve for our life and moves it to the workplace. It makes a significant difference in an individual’s ability to genuinely connect with other people and drive success across teams and projects. Making work personal is one of the simplest gas pedals people have to get things done, yet the highs it brings are matched equally by the lows.


A reclining Belle from Secret Diary of a call girl

The key to fantasy is knowing that you’re in one. So when you start thinking it’s real, things become complicated. Fantasy and reality and never-the-tween shall meet.

-Belle, Season 3, Episode 2, Secret Diary of a Call Girl

 

People tend not to manage their reality at work as a relationship, especially if they care. Consider the intimate relationships you have had and think of the ways you protected yourself during the moments of turmoil.  Sometimes the protection is creating physical space – breaking up, separation and divorce. Other times it is far more subtle, a reminder that the person you love is upset about something and just needs compassion and support, not for you to feel angry and attacked. Are you managing your romance with work or are you pretending that it is different? How we react to changes in our reality is how we manage our relationships with it. In the workplace this is what distinguishes the best leaders.

Melt down with as few people as possible. Try to pick people you have a close and safe relationship with. If you don’t have any like that, then do it on your own, but do it nonetheless. If you care about your work, the melt down is unavoidable – it is literally the relationship having been malnourished. In business, the chances that it is getting fed all the time are unlikely. The key is to manage it separately from the prevailing brand you present as a professional. People have enough challenges dealing with their own reality, so when yours bleeds into theirs there is a level of dissonance that if not received with care tends to irritate. Regardless, taking the time to heal the complications of treating work like life is vital to keeping your mojo flowing.

Caring about what you do is powerful. It parts the tribe in two and those that care have the upper hand. It comes with additional responsibility to yourself, which is to manage your work (fantasy) as you would you life (reality). People tend to blend them and engage in the resulting complication. When you find yourself unable to distinguish, remind yourself that these two are really never meant to meet. That you introduced them to each other was a gift to you and others. If you see others going through challenging times where the emotional component is as high as business at hand, then receive it with care – it builds meaningful relationships between people that transcend the workplace. Some would say this makes for a messy world view, but I would argue it was messy when we started caring.


26
Feb 10

Secrets are ment to be shared

Never say no to someone that is looking for a mentor. Most of the time, the limitation is not your time, but the ability of the protégé to consume the coaching and advice you impart. Almost always there is time between when you listen and share to when they come back looking for more. I also believe that it is the job of everyone to support others, regardless of their relative position in the community. Often people filter that they are willing to mentor, as to prefer only the absolute top talent. If we spent more time developing everyone, we might have better talent all around.

There is no shortage of ideas. This is one of those statements most do not agree with. Maybe we do not all come wired with this confidence, but I know it to be true. Being free with your ideas is the simplest way to enable the best thinking to flow into innovation. It also makes it irrelevant who owns which ideas – there are so many more it really does not matter. Secrets are the same way. There is no shortage of secrets to learn and sharing them does no harm.

Almost always, a protégé needs to have a certain level of experience to understand and make use of relevant secrets.  It takes some time to make sense of the words you use or the situations you share. As a mentor you likely cannot practically compress everything for easy digestion. In fact, the simplest of lessons is often distilled to the point that it needs dilution. In the end, more often than not, the protégé is the gas pedal. When that pedal gets stuck, it will be your own inability to communicate at high enough bandwidth – help these folks get strapped to the fastest rocket ship you know.

People think that if they share what they know they will lose their power. This is the absolute wrong way to think about things. Creating a legion of individuals everywhere that grow to be giants is the ultimate in success and likely power. It transcends the walls of your organization and is the right thing to do for humanity. We need to take better care of each other.


30
Jan 10

Creating happiness by doing what you love

Artists are great teachers of doing what you love. Their success is determined by the demand for their work – viewed or purchased. They often struggle financially and with the fine line of being commercial while staying true to their vision. These challenges afflict all professions and the root cause of almost all unrest is in not loving what you do.

Consider the time and dedication that a college graduate has invested in the hopes there is employment that will align with their studies. Of those people, consider how many of them actually end up in a job that leverages their specific concentration. Many graduates end up appreciating the journey but not loving the content of their travels. Some refer to it as rounding out ones intellect – essentially proposing that it is not important what you study as long as you study something. What if our college bound youth actually had help figuring out what it is they love to do, instead of worrying about which electives they should take to get into a college? What if the measure of entry to higher education was a clear affinity or passion for any domain? Certainly, one could argue that college is a time for finding this out – an excellent plan to increase the participation in master and doctorate degree programs.

Figure out what you love and do it. It is a kindness you do for those around you. No one likes the person suffering and the banter they create trying to find like minded suffering. If you know what you love then all the decisions you need to make are done in that context, simplifying all the angst of trying to do the right thing. Do what you love, do it the best you can and enjoy all the time you have doing it.

Corporate types have some of the worst afflictions of not loving what they do. They get stuck in the cycle of getting to keep busy even if they are unengaged. In exchange for a certain lifestyle people turn their day job into a side job, focusing on whatever they are passionate about in their off hours. Who has free time? Those that make it and many do.

Sophisticated corporations spend an enormous amount of time and money on career development. This keeps the cattle moving along the grazing pasture – regardless of who actually eats the grass. Of the employees that know what they want to do, they have considerable resources to develop skills and leadership. For those struggling to find their passion they are often found in the herd oscillating between getting broad experiences and writhing in the pain of no direction. Those that are unengaged are simply part of the pack grazing and stomping on the grass.

Help someone else figure out what they love and build a better world for everyone. There will always be people looking to collect a paycheck, ignore them. They are the agents of average doing and are important to getting it all done, but are the wrong people to trust in leadership positions. The passionless are directionless and dangerous to everything and everyone around them. There is room for everyone, just not in leadership positions.

To riff on the airplane safety message – secure what you love to do first and then help those around you to find theirs. We need to help those than want it to create happiness – for a better life and better world. It is not always easy to figure out what you want to do, which is why we all need the help of others. Read, share and reflect. Help comes in the shapes of books, audio, video and people. If everyone invests in doing what they love people will live longer, be more productive and enjoy happier lives.


21
Nov 09

Caught thinking in the rat maze of consumption

The shortest distance between a person becoming aware and buying – the act of exchanging currency at a higher rate than the service or product costs to produce – is the marketer’s benchmark. As such their motives should inherently be held suspect and yet we believe what they want us to believe.

Time is one of the key battles marketing message fight. Given enough time, anyone can sell anything (ideas or products), some better than others. People have been told time is money and usually that is true for the other person – your time is someone else’s money. Someone else’s time is likely yours. As such, marketing messages are short and repetitive – visually and aurally. It gets cleverer when the messages appear genuinely – products placed in unassuming ways that relate activity or quality to the product or service. Simplified messages attack the largest audience to force an action – thought or behavior. How much of what we know is fabricated?

Science and technology folks are all about details and complexity. One cannot fully appreciate wonders without understanding the complexity – one of the reasons we know less than we should. Scientists strive for truth or work with it to change it. Exactness is important. Any fudge work is noted and already calculated to be insignificant in the context of a more import result. They are biased, but their motives are purer. Of course corruption exists everywhere, so absolutes are tough to swallow. Scientific evidence is often positioned to accentuate the beauty but hid the wrinkles. We hold beliefs that are not always proven by a scientist or better yet ourselves-we call this faith. What do you have faith in?

I am not as interest in what people have faith in as much as that they do so readily. With good marketing, people believe and behave under the influence. People are generally anxious about mind control yet almost everything has been fabricated and more importantly specifically for you and people like you. As much as we are individuals we are actually more alike than not – scarily alike when it comes to what you think, what you believe and what you buy.

We are all participants in being under the influence

We are all participants in being under the influence

It is no wonder that so many people in the fields of communication, branding and marketing feel so powerful – their message in total create so much of the world. They start as the rock falling into the pond allowing ripples to hit us as they may. They drop more pebbles at the right times reinforcing messages, creating relationships and intimate richness. They are the origin and orchestration of the following conversation in what appears to be naturally occurring ripples. As individuals we faithfully internalize, reform and repeat – generating thoughts and actions that others listen to. These messages become defining attributes. Many people like fine wine, food, clothes, automobiles and the latest personal technology. Many desire upgrades to their current lifestyle in those ways and aspire for private jets, multiple homes in multiple countries and more. People consume what is made consumable. The rate of new content production for the individual is slower than the rate of content an individual produces based on someone else’s content. How much of what you think is new? When you talk, how much of what you say is something someone else said? How much of what you feel is yours?

Marketing messages create physiological changes in our understanding of reality – they are not artificial impacts. What is suspect is the initial message we chose to have faith in. If we inspected every message for such qualities we would crawl to a halt. It is not practical and, for better or worse, we are unavoidably consuming. This is excellent news for those who actually know how to communicate. The power to create the world’s thought and behavior is in the hands of those that strike clear and simple messages, rooted in fact and garnished in fashion.


29
Aug 09

The pen to paper transformation

The physical practice of writing, drawing and doodling is at the heart of constructing high-bandwidth content for low-bandwidth fluid consumption. Yet, there are few people that actually practice these methods. Of those that do, the technology mediated construction of content vaporizes the artifacts associated with the experience. People still benefit from keeping a digital diary, but all the edits typical of pen are erased to leave a final pristine form.

Simplicity is often thought of as minimalism, however there are plenty of complicated things that appear simple – look into biomimicry for examples and inspiration. Simplicity is possible with more thoughtful design. Being thoughtful requires clear understanding of evolving thinking – a reason people love to study the work of others to help define their own.

Zack Arias has become a wonderful source of thoughtful content. Recently he posted a photograph of his whiteboard where he was thinking through the end-to-end experience that his clients have when working with him. It conveys an enormous amount of information that clearly transpired of a much longer period. The final product is something the viewer has the honor of appreciating, while Zack had the hard work adding and editing the realities of his business and priorities. Zack gets the transformation in how he thinks about his business, while the viewer simply gets to peer onto the artifact.

Dr. Michael Wesch has been working with the LiveScribe SmartPen which records the audio and markings of the author in digital form. It can then be explored and shared in video progression with others. The author gets additional benefit being able to play audio associated with any note by tapping. What is wonderful is that Dr. Wesch is also sharing how he filters, structures notes and draws relationships with his content, all in the context of the presentations of his students. This is an improvement over the whiteboard where the viewer is regulated to one state of a product. While a lot can be teased out with Wesch’s smart pen experiment, we do not in fact understand what he is thinking. We do not know his transformation.

A sample of what the Behance Action Pad looks like.

A sample of what the action pad looks like.

Behance is a company that creates products and services that help provide order to what can seem like creative madness. In fact, they help bring simplicity – clarity – to the numerous aspects of thinking. They break things down into preparation, actions steps, back-burner thoughts and unlined but dotted work spaced that facilitate diagrams and writing the same. This is an example of encoding a structure to help replicate behavior. It comes from patterning after a methodology that mediates the structuring of creative thinking. As a tool, this method and its papers facilitate – we hope – more clarity and hopefully more simplicity. Again, there is no way to capture someone’s transformation, except possibly in his or her progression through the framework.

Now, if only more people took a pen to paper to write, draw or doodle. There is no shortage of content creation, but we lack the records of the experience. We snap endless photographs and videos to simply flood and archive the world. People love to say it is the journey and not the destination. What if there is no destination and not enough people are journeying?

Consider the complexities in your art or business. What are your most complex challenges? Can you gauge from your work products how evolved your thinking is? What we present is a direct representation of how clearly we think and evolved our thoughts are. Yet, the majority of examples of slides and diagrams show the garbage dump yet to be wade through. When was the last time you saw a white paper? When was the last time you read one? There is a class of people that know, writing anything at all puts you in a position of leadership. There is another class that actually reads it and sees the mess. The only way to come to deep understanding is to work though it, be it with a whiteboard, a SmartPen or Behance pad, and allow the transformation to occur with your thinking. It can be done digitally, but there is something more impactful in picking up a pen and placing it to paper, that captures the evolution as you think that represents to the author the journey and to all others, the result.


12
Apr 09

More vocal and alone. Sext me?

Last month I finished authoring a chapter submission on how social artifacts mediate the deluge of content a social network consumes and how diversity of participation is an imperative to keep us from French inhaling our tweets. We are living in a time of content explosion – this was news back in 2003 when a UC Berkeley study summarizes the prior year’s information detonation:

1. Print, film, magnetic, and optical storage media produced about 5 exabytes of new information in 2002. Ninety-two percent of the new information was stored on magnetic media, mostly in hard disks.

2. We estimate that the amount of new information stored on paper, film, magnetic, and optical media has about doubled in the last three years [1999-2001].

3. Information flows through electronic channels — telephone, radio, TV, and the Internet – contained almost 18 exabytes of new information in 2002, three and a half times more than is recorded in storage media. Ninety eight percent of this total is the information sent and received in telephone calls – including both voice and data on both fixed lines and wireless.

How much information? 2003, Peter Lyman and Hal R. Varian

All of which is insanely outdated considering YouTube alone was only founded in 2005 and yet the community produces and views more content than all the commercial production houses – consider in 2008 10 hours of video per minute were uploaded to the site. Since the 2003 study of 2002’s information explosion, we can safely say it has only grown in magnitude since. The eruption of information could easily bee seen as an individual’s need to communicate, which brings us to the modern day where a considerable amount of content is being created, vetted and spread by social networks.

Aric Sigman authored an interesting article in the February issue of Biologist titled, “Well connected? The biological implications of ‘social networking’”, where he presents various findings and side effects of our social affliction.

Britons now spend approximately 50 minutes a day interacting socially with other people (ONS, 2003). Couples now spend less time in one another’s company and more time at work, commuting, or in the same house but in separate rooms using different electronic media devices.

The Office for National Statistics has just reported that “over the last two decades the proportion of people living alone doubled”, a trend now highly pronounced in the 25-44 age group.

A study by the Children’s Society recently found that television alone is displacing the parental role, eclipsing “by a factor of five or ten the time parents spend actively engaging with children”. Another ongoing study reports that 25% of British five-year olds own a computer or laptop of their own. In particular, the study noted an enormous increase in ‘social networking’ among younger children which “has overtaken fun (online games) as the main reason to use the Internet”.

“Well connected? The biological implications of ‘social networking’”, Aric Sigman, Biologist

All of this is shown to affect health and for that matter society. Family is a historically critical element of survival. It is the embedded network that should be active for life.   Yet, we see that even among married couples there is less interaction even when sharing the same physical spaces. Consider that population of 25-44 year olds that are living alone and likely having less long-term intimacy and as such fewer babies. One could see this as an expression of independence. Either way, it is an alarming trait. We are expressing more than ever, constructing our identity, in some cases identities, and yet are physically more alone than ever. The Internet equals social equals the primary content of our youth, bypassing the parental input that has developed generations prior.

One-third said they have posted or sent racy images of themselves, and almost half have received them.

Teens’ nude photos get unexpected results, Irene Sege, Boston Globe

It is not surprising that teens would use their devices to express their sexual curiosity and interests. The porn industry paved the way for almost all commercial transactions, streaming video technology and collaboration tools. Scary, but true. Mobile devices make it easy for our pervy teens to be more out there than ever. If you can see it on FaceBook, you know the real material is floating over the mobile network. One might conclude that this level of openness is part of a generation change and thus a societal shift. There are likely others hoping our virtual fetish means teens are not having sex, clearly not the case. Sigman (the guy who write the article for the Biologist) was making a point, that it is not common for a physician to advise on a patients sex life, and yet he feels that is exactly what needs to happen. As we grow further apart, we lose some of what keeps us healthy (sexual intimacy being part of that). Teens sext, teens have sex and yet as a society we have less meaningful relationships. What exactly would Sigman have to say about this? Maybe we need to do a study on our youth, as they are the future of the world, we just get to help avoid self-destruction a while longer.

The information explosion and social networking storm are replacing the therapeutic and developmental tools of the past. Instead of parents and therapists, people are in a constant creation and editing of their identities through new media. If the online world is the safe place to explore one’s self, then why has it become a destination to a better reality? What is fascinating is that our growing immersion into a hyper-virtual-reality, where we mentally masturbate around all things “me”, is removing us from our social reality where our developed selves act and all the while, evolving into a sexually explicit twittified frenzy. Forgive me, I missed the sexting revolution, I was too busy typing on my BlackBerry, what was that?


5
Oct 08

What are we saying?

It is encouraging that people find analyzing data so compelling. Visualizations like the ones you can find at Digg labs can whet the appetite of almost anyone. Environments such as Many Eyes allow users to engage more directly in the dialogue of information exploration. Wordle, a tool that enables you to generate your own word clouds makes visual statements on views that go unnoticed.

Creating a Wordle visualization of your resume seems to be something people enjoy. It reflects back the author’s personal language for articulating their experience and qualifications. I wonder how many altered their documents to direct the impressions they were creating.

People seem to enjoy sharing word cloud views of the news and politics. Wordle generates beautiful pictures using word frequency; the more often a word occurs the larger it renders. This means that what you put in directly affects what Wordle can turn out. While it includes the flexibility of lower casing words, removing noise words and interactive editing if you spend any time with Wordle, you will find yourself tweaking your content.

In an attempt to practice my PHP skills, I created a simple utility to help automate some text processing prior to working with Wordle. Think of it as the presoak cycle of the word cloud creation process. While it is humble in its scope and function, it can heighten the impact of your visualization. Check out Wordle Presoak if this is the kind of thing you are in to.

This composition below presents variations using Wordle Presoak on the same text pulled this morning from Reuters, Palin says Obama friendly with terrorists. Notice how you can optionally maintain quotes and have them play with the words, perfect for telling a story.

What are your words saying?

Using Wordle Presoak to help make compelling word stories


28
Jun 08

I think ICANN

ICANN is loosening the rules around domain suffix at the detriment of having any meaning and comprehension embodied in a hostname. URLs need more thought, not freedom. Even ICANN’s CEO brings the move down to vanity plate level contribution. Apparently, the Internet was running out of space.

The potential here is huge. It represents a whole new way for people to express themselves on the Net,” said Dr Twomey. “It’s a massive increase in the ‘real estate’ of the Internet.

We have numerous examples of shooting ourselves.

Nine kids under 19 years of age will be killed with a gun today. 30% will have intentionally taken their own life. Even if we want to dispute the fact, suicide by handgun exists and people are not managing their relationship with firearms well. Consider the recent Supreme Court ruling objecting to a Washington D.C. ban on hand guns. Sustaining laws like this one does not actually make things safer, it just makes them illegal. We have speed limits and many of us do not follow those. Yet cars kill just fine at a rate of five to six thousand teenagers per year.

Some schools in some states attempt to teach safe sex. The Henry J. Kaiser Family Foundation reports that children have sex at around age 17. Include other forms of sex and those polled report almost 50% of males having received oral sex and 39% gave. So kids are sexually active and there is a movement to focus on not having sex, not how to do it safely or how to be smart about it. An NPR story reported…

…Harvard’s Kennedy School of Government finds that only 7 percent of Americans say sex education should not be taught in schools.

If we are in such agreement, we should start measuring how many of our children’s decisions around sex are well informed. Remove the issue of if their decision is something we personally agree with and simply ask if they felt they were informed.

No one disputes, though, that many were delighted to discover they were pregnant. “Sweet!” one of them shouted in the school nurse’s office. The school superintendent admitted: “They were not trying very hard not to get pregnant.”

From Financial Times, The ideology of teen pregnancy (Gloucester High School Pregnancy Pact) by Christopher Caldwell

Prescription drugs seem to be all the rage. Some might naively interpret that the war on drugs must be almost over if kids are turning to medicine cabinets. Or we could simply be inspired by Dr. Twomey and say that we have a massive increase in the ‘real estate’ of drug market.

Structured naming lets us work and communicate meaning. Our world works in abstractions. We cannot possibly consider the totality of our own lives, the community, the nation or the world without coming to a screeching halt. Abstractions allow us to consider just enough of reality to work with it. Loosely regulated naming is not a good thing. One lesson we can apply from corporate life is that things done by committee often fail or are fraught with issues. It lacks leadership and puts the idiocracy into the lead.

A recent article in the Atlantic, Is Google Making us Stoopid? by Nicholas Carr, talks about our increasing reliance on the intelligent Internet and our own asymptotic tendency away from our rich, educated and thoughtful past. One can only hope that Internet naming is just a fluke, that this is not just another data point of stupidity.


5
Apr 08

Getting the brain to swell

Clippinger turns to Robin Dunbar and colleagues to show that there is a correlation of neocortex development (thinking and problem solving) and membership size in social groups.

…the evolutionary success of Homo sapiens can in large measure be attributed to its ability to manage complex social relationships.

Page 57 from A Crowd of One

Clippinger pulls a great passage from Dunbar that describes the notion that what challenges an individual animal is tracking the societal groups in which it partakes. Dunbar then offers another view that maybe it is not the quantity, but the quality of the relationships. The following page explores the famous statistic that people successfully organize informally at groups of 150-200.

This book continues to have botox on the brain moments with the occasional brilliant series of pages. It is as if Clippinger started with a fantastic 80-page paper that inflated to fill a book. Regardless, the gems make you want to commit concept to memory.People I may know

One behavior that continues is the incessant friending activity on social sites, regardless of the site’s purpose. Sites even suggest other people you might know and connect. As interconnections grow, the network inherently diminishes in quality. The notion of identifying a connection with another person, community or organization is a simple enough activity. Maybe adding the need to classify those connections beyond a binary state was an inhibitor to adoption. Was this something FaceBook noticed, or was it simply that the creators never had higher intentions?

Moving beyond high-level classification, the next useful articulation is quality – how connected are we? There is plenty of work and math that can analyze these issues, however it all presumes having access to the data. Moreover, are my behaviors in online social spaces reflective of connected I am to my network? The data analysis is inherently reliant on the accuracy and relevance of the data. Might I love someone dearly that I hardly interact with online? Again, this level of analysis introduces yet another step to organizing our view of the societal graph and might be prohibitive to adoption.

MIT Snap N' Share Screen shot

On a related but separate note, some interesting user experience work is being done in the MIT Media Lab around visualizing and managing the adhoc face-to-face social network. Check out the project called Snap N’ Share by Nadav Aharony, Andrew Lippman and David Reed.

This brings us back to the point that humans are able to execute each of these tasks – identification, classification and qualification – without trouble. Short of disease, it is safe to assume that forgotten people accurately reflects their status on our societal radar. The hope of the articulated social graph being leveraged by technology is that maybe we will finally see what we are missing.

What is beautiful about the notion that humans have been so successful because of our ability to manage relationships is that it is startlingly not about being an individual. At an individual level, it is the quality of the relationships we create, but it is the group that benefits. What would we even do with an optimized view of society and is that discussion really absent from society?

The success of social spaces rests in their ability to create and support meaningful relationships. The proliferation of week ties in the social graph is noise in what could be a high fidelity signal. In the end, meaning is embodied in the people and the technology is just an enabler. What might these spaces be like if the only goal was to support meaningful connections?


13
Mar 08

Do you trust who I am?

Philip Zimmermann’s Pretty Good Privacy was a critical platform for educating the world on secure communication. PGP encryption is so good, that even the most determined agencies can essentially go pound sand–it is pretty good privacy to be humble, not to disclaim. An impressive concept with PGP is the public and distributed nature of key management. Often, Public Key Encryption systems rely upon Public Key Infrastructures where there is a central authority. The genius of Zimmermann is in the notion that keys have an associated trust level. That your personal key can be trusted by you, implicitly. Your friend’s key, depending on how you came into position may have a high level of trust associated with it, that this key is in fact his or hers. Furthermore, you can sign other people’s keys, an endorsement of the validity of that key. You see, public keys are what the system uses to encrypt secure messages that only the key holder knows how to decrypt using their private key. By introducing the notion of trust and the digital signing of keys, Zimmermann started what has to be seen as an early social web–a social graph of the people you could not only securely exchange email with but a social confidence of the key itself and by extension the individual’s digital identity.

In A Crowd of One: The future of individual identity, John Henry Clippinger starts working through how much society defines good and bad. Simply put, one person’s radical is another person’s hero. The examples are uncanny and for each of us there is one with which to resonate. If you make it past the prologue and the bulk of chapter one, you will be delighted by page just prior to chapter two, which lays out where you hoped the book would go. There are heavy-eye moments in chapter one where you think Clippinger is too smart for you and his messages are going to be far too academic to appreciate–page 24 turns it around.

Clippinger talks about how biological evolution is particularly challenging in that generations of “sexual selection and reproduction” need to pass to accomplish the natural order. Societal evolution on the other hand can happen quickly and most participants in the modern world can attest, things they are a changin’.

Furthermore, it will become possible to have governance by algorithm—that is, have computer-based rules assign reputation scores, rate the performance of members of a social network, identify and expel free riders, and maintain the requisite checks and balances between competing interests.

We’re largely digital, we just haven’t appreciated what it can tell us about ourselves.

Both quotes from A Crowd of One, Page 24

Participation is often a key aspect of reputation in online venues where almost everyone is anonymous. An active forum participant rises through the ranks having established a history and dedication among participants accruing digital karma. E-Bay and Amazon have similar reputation models where the number of successful interactions connotes some degree of comfort in interacting with strangers or new products. Other social spaces like FaceBook display social graphs, implicit endorsements. Almost all of these cases either require a human to judge the content or trust in very week measures of past interaction. Regardless, as participants we leave an endless trail of social data, something Google is more than happy to store forever and bring together. Our infatuation with the social graph and the affiliation with social spaces is rooted in the quest to see our own reflection. Other people help manifest our identity (or identities) and in reflecting on our connection, attitudes and culture we participate in societal evolution. We are largely digital and while we have not yet appreciated how much of our web teaches us, we are far more ignorant of what it could tell us that we cannot see or do not know.

Some cultures have teachings of how painfully alone we are as beings, that we are very much isolated, despite our unquenchable desire to connect with others. As children moving through years four to six, we develop self-consciousness at a very specific point in time – at one point it is another child in the mirror and then suddenly we know it is us. Humans are unaware of themselves and then once aware struggle to manage their identity. We construct much of our reality as a means for creating our identity and look to others to reflect and locate how far we have come. In a digital world where the social network is out in the open, how does a more sophisticated notion of trust, identity and security come about? Is it the culmination of all I do online? Who is I? Which email address? Which identity? How many social connections do I need before I am trusted? At what cost do we ascertain identity?

Zimmermann was on to something–decentralizing authority, driving validation into the network and ensuring confidentiality. Clippinger brings us full circle, showing us that our digital fingerprints and the systems that judge us will be equal actors in constructing who we are. If the rest of this book is as good, we are in for a treat!