Sharing


26
Feb 10

Secrets are ment to be shared

Never say no to someone that is looking for a mentor. Most of the time, the limitation is not your time, but the ability of the protégé to consume the coaching and advice you impart. Almost always there is time between when you listen and share to when they come back looking for more. I also believe that it is the job of everyone to support others, regardless of their relative position in the community. Often people filter that they are willing to mentor, as to prefer only the absolute top talent. If we spent more time developing everyone, we might have better talent all around.

There is no shortage of ideas. This is one of those statements most do not agree with. Maybe we do not all come wired with this confidence, but I know it to be true. Being free with your ideas is the simplest way to enable the best thinking to flow into innovation. It also makes it irrelevant who owns which ideas – there are so many more it really does not matter. Secrets are the same way. There is no shortage of secrets to learn and sharing them does no harm.

Almost always, a protégé needs to have a certain level of experience to understand and make use of relevant secrets.  It takes some time to make sense of the words you use or the situations you share. As a mentor you likely cannot practically compress everything for easy digestion. In fact, the simplest of lessons is often distilled to the point that it needs dilution. In the end, more often than not, the protégé is the gas pedal. When that pedal gets stuck, it will be your own inability to communicate at high enough bandwidth – help these folks get strapped to the fastest rocket ship you know.

People think that if they share what they know they will lose their power. This is the absolute wrong way to think about things. Creating a legion of individuals everywhere that grow to be giants is the ultimate in success and likely power. It transcends the walls of your organization and is the right thing to do for humanity. We need to take better care of each other.


21
Nov 09

Caught thinking in the rat maze of consumption

The shortest distance between a person becoming aware and buying – the act of exchanging currency at a higher rate than the service or product costs to produce – is the marketer’s benchmark. As such their motives should inherently be held suspect and yet we believe what they want us to believe.

Time is one of the key battles marketing message fight. Given enough time, anyone can sell anything (ideas or products), some better than others. People have been told time is money and usually that is true for the other person – your time is someone else’s money. Someone else’s time is likely yours. As such, marketing messages are short and repetitive – visually and aurally. It gets cleverer when the messages appear genuinely – products placed in unassuming ways that relate activity or quality to the product or service. Simplified messages attack the largest audience to force an action – thought or behavior. How much of what we know is fabricated?

Science and technology folks are all about details and complexity. One cannot fully appreciate wonders without understanding the complexity – one of the reasons we know less than we should. Scientists strive for truth or work with it to change it. Exactness is important. Any fudge work is noted and already calculated to be insignificant in the context of a more import result. They are biased, but their motives are purer. Of course corruption exists everywhere, so absolutes are tough to swallow. Scientific evidence is often positioned to accentuate the beauty but hid the wrinkles. We hold beliefs that are not always proven by a scientist or better yet ourselves-we call this faith. What do you have faith in?

I am not as interest in what people have faith in as much as that they do so readily. With good marketing, people believe and behave under the influence. People are generally anxious about mind control yet almost everything has been fabricated and more importantly specifically for you and people like you. As much as we are individuals we are actually more alike than not – scarily alike when it comes to what you think, what you believe and what you buy.

We are all participants in being under the influence

We are all participants in being under the influence

It is no wonder that so many people in the fields of communication, branding and marketing feel so powerful – their message in total create so much of the world. They start as the rock falling into the pond allowing ripples to hit us as they may. They drop more pebbles at the right times reinforcing messages, creating relationships and intimate richness. They are the origin and orchestration of the following conversation in what appears to be naturally occurring ripples. As individuals we faithfully internalize, reform and repeat – generating thoughts and actions that others listen to. These messages become defining attributes. Many people like fine wine, food, clothes, automobiles and the latest personal technology. Many desire upgrades to their current lifestyle in those ways and aspire for private jets, multiple homes in multiple countries and more. People consume what is made consumable. The rate of new content production for the individual is slower than the rate of content an individual produces based on someone else’s content. How much of what you think is new? When you talk, how much of what you say is something someone else said? How much of what you feel is yours?

Marketing messages create physiological changes in our understanding of reality – they are not artificial impacts. What is suspect is the initial message we chose to have faith in. If we inspected every message for such qualities we would crawl to a halt. It is not practical and, for better or worse, we are unavoidably consuming. This is excellent news for those who actually know how to communicate. The power to create the world’s thought and behavior is in the hands of those that strike clear and simple messages, rooted in fact and garnished in fashion.


20
Jul 09

Obsessing on color: Getting i1Display to calibrate dual-display video

Color calibration is one of those things that you buy relatively expensive gadgets to asses and correct deviations in visual displays. If you care about your digital imaging process, calibration is critical – buying the gadgets that help simply provide a piece of mind that what you see is as close to what it should be as possible. Add an extra display, as I did, and suddenly you are thrown into the depths of color correction. You never knew how different displays could be.

I use an Eye-One Display 2 by GreytagMacbeth on my two Lenovo ThinkVision L201p displays driven by an NVIDIA Quadro4 980 XGL. Xrite, the owners of GreytagMacbeth recommend using two different video cards as not many dual-display cards allow different profiles to be applied independently. They rely upon the underlying operating system to automate the monitor selection and profile setting. Naturally, Microsoft has a utility that will allow you to apply a different color profile for each display attached to a given system. That is where their guidance stops.

If you have tried this yourself, one of the things you will notice is that simply setting the “primary display” setting on your display properties control panel doesn’t do the trick.

Microsoft Windows XP Display Properties

This will tell the i1Match software where the i1Display 2 device is, but from what I can tell, it continues to work with the other display’s color profile. At first, I thought it was enough to save the different profiles out with different names and then activate them with Microsoft’s Color Control Applet. Short answer, is that the two displays looked wildly different. Here is what I did to get it all working.

Calibrating two displays driven by the same video card with the i1Display 2

First, download the Microsoft Color Control Panel Applet for Windows XP (that’s what I run so maybe there is something else for other versions of Windows).

Second, calibrate you first monitor. I use the i1Match Software that came with my i1Display 2.

Third, save the profile with a name that will indicate which display it is for. For example, “Monitor_6-29-2009_Full_Left.icc”. This tells me not only the date, but how much of the calibration process I followed and for which monitor, in this case, the left one.

Fourth, swap your monitor cables. I know, so simple! Repeat steps 2 and 3.

Fifth, swap your monitor cables back.

Sixth, open up the Microsoft Color Control Panel Applet and assign the new color profiles to your displays. iMatch Software will have certainly screwed this part up, so remove all the profiles that are no longer relevant. Assigning a profile to a display is easy after you have “added” it to the possible selections.

Microsoft Color Control Applet

At this point, your displays are calibrated. A simple verification test is opening a photograph and dragging it across the displays to notice any variations. This is what let me know there was a problem the first time, one was noticeably warmer than the other. After following the above, each represents the image the same way – let us hope faithfully!


8
Mar 09

Pro, Prosumer and Amateur

A few weeks ago, I tried the pre-paid mailer service purchased at B&H serviced by A&I. The roll was from my Mamiya, which I have always pronounced as mam-eye-ya but have since found out could very well be ma-mee-ya. The delay in mailing across the country, processing and back was painful. Especially when I walk by Duggal on the way to work which as far as I can tell does fantastic work! Opening the envelope returned a rush of excitement you get from hanging a freshly developed strips of negatives. You scan them with a flashlight as they dry, hunting for the images you remembered to be special. While the prints are not made to match the 6×7 ratio, the 4.5×6 prints make for friendly proofs.

Claw foot

Reviewing the negatives has me watching film scanner prices on ebay. Good ones are expensive and add one more thing to the equipment pile. It is hard for me to justify for anything beyond the love of my art. If I had a stable flow of income from photography, it would be a simpler decision. That said I am not sure I want to be a commercial photographer. Scott Kelby featured Syl Arena as a guest blogger a couple of weeks ago. Syl listed twelve things he did not learn in photo school. The last resonated with me most…

12. Resist the temptation to become a pro photographer.
The true meaning of “amateur” is “someone who works for the love of it rather than for money”. Choosing to remain an amateur photographer is no measurement of your skill or commitment to the craft. The photo world is filled with unskilled professionals. Thinking that you want to be a pro shooter because you really love photography is absolutely the worst reason to get into the business. I guarantee you, if a love for photography is your main motivation, the economic realities of the industry today will pound your passion into the ground. If, however, your inner voice continues to shout “this is what I want to do” after your passion has been beat out of you, then you are truly hearing the call to the trade. Let me be the first to say “welcome” and “I’m here to help”.

Consider that Prosumer is what marketers have coined to capture professional consumers that want more than “amateur” equipment but cannot afford or rationalize the purchase of professional equipment. Prosumer emphasizes the consumer, not how professional they are. While equipment is certainly part of the recipe, everyone knows they are but the paintbrush and the paint. Given my primary employment does not flow from my photography, I embrace the title of amateur.

Flourish


31
Jan 09

Extending, reflecting and refining on the way to interesting

In December, I treated myself to something old but new, a Mamiya RZ67 ProII outfit. It is a legendary film camera with a cult following. There are many reasons to fall in love with a camera like this and I am just beginning my journey.

As a child, I remember sitting around the dinner table and discussing how the racket did not make the player. Tennis was a big deal in our house and while I knew the sentiment was true, this was the dawn of composite rackets, a move away from traditional wood frames. For me it was a conflict worth waging, because the racket was significant. The racket indeed matters, but without a competent player, it is no better than a lesser tool. The racket does not make the player, but a good tool in the right hands is magical.

Right before I found my new tool on Craigslist, I read an inspired blog post by Chase Jarvis around being successful in photography. It is always interesting to hear the secrets of successful people. People love to try to boil things down to consumable words of wisdom when in fact how someone ends up where they stand is far more complex. Nevertheless, a fantastic quote of a quote from an interview with Steve Martin.

Be undeniably good. When people ask me how do you make it in show business or whatever, what I always tell them and nobody ever takes note of it ‘cuz it’s not the answer they wanted to hear — what they want to hear is here’s how you get an agent, here’s how you write a script, here’s how you do this — but I always say, “Be so good they can’t ignore you.” If somebody’s thinking, “How can I be really good?”, people are going to come to you. It’s much easier doing it that way than going to cocktail parties.

Not only is that true, it is brilliant. I tend to be understated out of fear of being labeled arrogant, but I also enjoy seeing how other people perceive my work and me. If I were more aggressive, I would taint the viewing. I am interested in getting feedback and the best way in my mind is to let people react and then watch and listen. Be undeniably good.

In the first weekend, I shot the camera twenty times. I forgot what it was like to work with film and in this case peel-apart expired Polaroid. Everything takes time. With my Canon 30D, I can rip through hundreds of shots in an hour. My keep ratio is extremely high and I am brutal given the number of photos I am left to manage. The digital darkroom is now an extension of my mind and tweaking is effortless. We forget how much the camera and computer are doing.

Buttler sink

My first few shots were first metered by my digital camera and then transferred to the RZ. Underexposed. Test. Underexposed. Test. Ah, the film. Then years of experience with film rushed over me. Film selection is a critical part of creating an image. Expired Polaroid peel-apart is a wild card. To further complicate things, I was metering with my Canon, which has fancy algorithms for referencing neutral gray. The lighting conditions were such that the best exposure would have been metered from an incident reading, where instead of looking at the reflected light off an object you read the light falling onto the object. Unfortunately, I was without meter and for my first weekend, compensating would have to do.

Sculpture with fan

Chris Orwig, a faculty member at the Brooks Institute, was a guest writer on a wildly popular blog by Scott Kelby. Scott and team run a slick show keeping everyone in tune with Adobe products and photography. Most of their work is tool and gear focused, so inviting Chris to the show was an unexpected and genius move, because he is all about the art. Chris is a fan of quotes. It must be the educator in him.

The review [of one of Chris’ student’s portfolio] was fine, yet after it was over the student pleaded with Jay [Maisel], “Tell me, how can I take more interesting photos?” With missing a beat, Jay volleyed back, “Become a more interesting person.” Or said in another way, as Chris Rainier told me last week, “…at some point photography becomes autobiographical. In order to create better photos, sometimes we need to put down the photography books and magazines. Then we need to go out and to develop who we are.”


Who we are, shapes what we see.

Be undeniably good. Become a more interesting person.

Mouth cast

My setup came with extension tubes, which enable lenses to focus at very close distances, excellent for macro (micro) photography, something I dove head first into last year. My still life rested atop a mantle. Extension tubes and my 110mm lens attached to an unqualified tripod. My Canon 580EX attached to the hot shoe. Test. Underexposed. Test. Underexposed. Test. Ah, the film. Compensate for the film, the extension tubes, and the power level of the strobe light. A color print of what is essentially a black and white subject. Slipping in a pack of Fuji black and white instant film, I nailed it. Unreal. Hours go by as you shoot, wait, look, adjust and expose. Over and over again, totally engrossed in the process, frame and science. The smell of the caustic Polaroid chemicals and the fascination with even poorly exposed shots. Now I remember why it was so amazing to get 10-20% of your shots as keepers. When you shoot film, you have no choice but to wait to see what was captured. The delay is part of the process.

I had been dragging my feet on a couple of purchases, a light meter and a good support system. This new outfit requires both. They have been among the best investments I have made.

My first photography class had everyone shoot slide film. Hardly anyone shoots slides anymore. The process of looking at images projected on a wall is no longer captivating to most. What is smart about slide film is that you basically get what you shot. While there is a development process, there is no magic going on in the darkroom in creating a print. The realized image is the developed slide. Instant films are much the same way. The image only exists in one place. There is no negative. You get what you shoot. Wickedly humbling and intoxicatingly addictive.

I am already a better photographer than before my Mamiya. Bringing me back to all the inconveniences of film informs how I construct my image. Those inconveniences are the pauses that leave you only to think, feel and reflect. Hopefully one step closer on my expedition to being undeniably good. More importantly giving me another window of exploration by which I become more interesting. After all, the process of capturing images is a method by which we interpret and reinterpret our world. That journey is its own therapy.


30
Nov 08

Copyright doesn’t mean don’t use

When the Creative Commons forged a more progressive look copyright law, enabling content creators legal power to elect specific use of their works, a cultural movement ensued. Until that point, copyright law reflected a historical component of intellectual property protection vital to commercial endeavors, but presented obstacles to reuse. Any of the various combinations of the Creative Commons license permit specific opportunities to a consumer of the assets, turning copyright into a layman’s device, clarifying for both creator and consumer a license that is compressible and deliberate. Copyright doe not mean “don’t use,” it just presents additional barriers because it lacks the varietal nature of the Creative Commons. Copyright is very specific, that the author of the content holds all rights and in order to use it, one would need to contact the author for permission or license. This appears to be a great inhibitor and makes a great compliment to the more explicit Creative Commons licenses. As the Creative Commons site explains, “Creative Commons defines the spectrum of possibilities between full copyright — all rights reserved — and the public domain — no rights reserved.”

So, while it is possible to permit some level of sharing and remixing in the end the license still reserves rights to the work. Copyright on the other hand reserves all rights. In cases where you want to know and be in control of your work, copyright is what you want.

While people tend to understand that they usually own the copyright of their creations, they do not realize the limitations of restitution if the work is not registered. Specifically in the United States, failing to register your work limits the amount of damages one can seek or be awarded in court. While my living is not made based on my photography, I have chosen to explicitly copyright my work, which includes registering it with the U.S. Copyright Office.

Several sites discuss how to do register work with the U.S. Copyright Office. (e.g. ASMP and Peter Krogh) More recently, there is a great series that Photoshop User Magazine is running, “The Copyright Zone” and some great posts over at Scott Kelby’s blog.

The online copyright registration tool is your typical solution that was constructed to the letter of the requirements, which is to say that most people will find it rigid and cryptic. There is a lot of documentation to help bolster your confidence, but at some point, you simply need to take the plunge. Here are three tips that made my life much simpler.

First, if you decide to upload your work, you are sure to notice the warnings of 30 minutes per upload. This might cause some panic depending on your connection to the Internet, but you need not be concerned. Interestingly enough, no one mentions that you can upload many times. In practice, this means any specific upload is limited to 30 minutes, but you can continue to upload as many times as is required to transfer your collection. Each upload is logged and displayed as part of your submission. It takes a few minutes for the system to show each transaction (my guess is they scan for malicious code), but if you do not see your uploaded work, then they never received it. You can call or email for verification or upload again to make sure. For those of us registering an entire years worth of unpublished work, this is important!

Screenshot of one of my submitted applications.

Second, you will read about the format of submission. Some people advocate for individual images and yet others talk about contact sheets. Having called the U.S. Copyright Office for guidance, apparently, a digital contact sheet is acceptable. This really simplifies the registration of unpublished works. I used Adobe Lightroom v2 to generate digital contact sheets (4 columns, 5 rows) with the filename and date taken under each image. All the guidance says that the image needs to be clearly visible on small displays. I chose to export at 300 dpi and in JPG format. At 300 dpi the contact sheet will effectively show 20 images to a page while allowing the individual image to render beautifully at over 580 pixels in the longest dimension. Digital contact sheets allow for fewer uploads, while presenting the work in high quality legible form. If you are a Lightroom user, you are welcome to the template I used.

Screenshot of Adobe Lightroom digital contact sheet.

Third, the online copyright registration site recommends using ZIP compression as a means of uploading many files. While using zip on JPEGs yields less space savings than on other files, I used it to simplify my uploading. I numbered them 1 of X to ensure my logic was clear. Additionally, this will allow a copyright examiner to reconcile uploads just in case I submitted an archive twice. Finally, WinZip is offering aggressive compression mechanisms, specifically for images. I used legacy compression to ensure compatibility. Compression programs have come a long way, but in this case, interoperability was the priority.

WinZip settings

Disclaimer: I am not a lawyer. My comments here are a documentation of how I approached registering photographic works and may not apply for your use. Please consult an IP lawyer or the U.S. Copyright office if you want to verify you are following acceptable procedures.


13
Jan 08

Photo albums are all but dead

Photo albums used to be the family bible, visually recording the event of people, places and events. It required the acts of photographer, editor and album constructor. It was a labor of reminiscence and duty. As the holder of the photos and the negatives, only they had the artifacts to construct the story. As viewers we enjoy impressions among the context, artifacts of a trip are embedded, mementos of the event. The event of constructing the photo album is all but dead – it too has been abstracted.

The transformation of the photographic world to a digital reality moved the activity of album construction to the computer. Initially people focused on recreating what they had in the real world, the physical photograph. It turned out that it was more expensive per print than traditional means, but the rationale was that someone only printed what they wanted. Enter stage right, the photo editor who traditionally used contact sheets or prints now filtering with computer screens and postage stamp LCDs on cameras. Dramatically reduced, the cost to take pictures results in higher volumes of images for review, the editor continues to filter. Photos, now files, need to be backed up to CD, DVD or external storage. To work with photos beyond the basics requires software of all shapes and sizes that helps make the most of where we have evolved to be. We live in an age of visual abundance, requiring constant editing, leaving the activity of visual story telling to the dedicated few.

Forget not the magic of the Internet! Enter stage right, jogging next to digital cameras, photo-sharing websites. While the photo album continues to be nourished by older generations, the common people are looking to recover the social aspect of their visual record. The current state of the art is Flickr. Heavily edited, socially aware photo sharing, with family, friends and everyone. Screen shot of my Flickr sets The construction of the Flickr account requires the same photographer, editor and album constructor, but add to it uploader, annotator, taxonomist, commentator, moderator and more. Image distribution casts a wider net. Instead of just family and friends physically present with the photo album, anyone can browse the gallery and experience a different kind of story, one favorited and commented by the known and unknown. This introduces two pressures. First, who has access to someone’s images what and do they care. Second, these photos are a representation of someone’s impressions and moreover their view – the editing they applied to select a specific set of photos for others to experience. Now that literally everyone sees them, what is it that they intended to say? Filter, filter, filter. Far fewer images are seen and when they are, they lack the context of the human touch that made photo albums something of reverence and reminiscence. Just over the hill, on the other side of the coin, everyone enjoys the endless visual content that the society has constructed, defining the societal view and the visual trend. The slow death of the analog photo album leaves us somewhere different.

Digital photo frames reintroduce the album in a Harry Potter device. Pictures often cycle through allowing the viewer to see more than a single photo. The i-mate Momento 100 is a ten-inch digital photo fame that is wifi-connected and mates with an online service to bring much, much more to photo frames. Any shortcomings are quickly forgotten when someone experiences the magic. Momento Live is the site that mates with the frame allowing the frame’s owner to subscribe to feeds, Flickr or others, and have those photos automatically downloaded and updated on the frame. Screen shot of Momento Live web siteIn addition, the frame has an email address and MMS interface. Send an email with a photo attached and the image graces the frame. The owner is no longer the album creator. People of their own selection enter the mix. Add a Flickr feed generated from a search and view endless images of <insert keywords here> by people you may never know. The Momento points in the direction of recapturing and evolving society’s notions of the photo album, the photo sharing experience. The frame becomes the magical portal into moments experienced by the individual and others, remixed to impress upon the viewer. If only we were able to capture the human touch and replay that. The story is becoming more interesting, but lacks the meaningful connections people create when they share face-to-face.

Send a photo to my Momento!


1
Nov 07

Socially critical thinking

Social software maps the networks we already know. Presumably, the goal is to have the systems we interact with enable or inform us about something or someone we do not.

Recently I have been beating a drum with a colleague on the lack of critical thinking people bring to bare, regardless of environment – digital or real – and how we might support more thoughtful interactions. The disturbing trend is that people communicate critique through disengagement and silence. Anyone who has enjoyed a college-level art class can affirm that the most humbling and beneficial moments come from open critiques.

Your work, something you sweat over for hours, is hanging up against a wall along side those of your peers. Artists hang their work on the wall, stand back and review in hopes to see what they might be missing. The things we like and dislike about art often thought to be subjective, that taste is something unique to us. If this were true then more people agree than disagree on esthetically pleasing artistic expression. Go to an art critique and watch as people judge both on the technical execution and on the way the piece makes them feel. For the artist, it is likely the first time anyone has interacted with them around their art; it is the beginning of a dialogue. When there is agreement, the artist has communicated something so well that everyone remarks. If the reaction is not in-line with the artist’s intention, then it is an opportunity to learn and adjust. Art is, at least in part, communication. For whatever reason, we do not ask our peers to hang Power Point slides up on the wall and reflect. Ask a developer to be honest about their anxiety of participating in a code review. We have created a culture of quite, passive, secret thoughts.

People need to be more critical. Not negative, critical. We have an opportunity every day to contribute to the reality we share, if even only to compliment. Why withhold so much in fear that we might offend? Try starting with what you liked and then follow up with your suggestion. Venture out and express how you feel the next time someone asks you for your thoughts. Do not just say, “looks good,” because that is the same as silence.

When you organize jour [sic] social world solely around affinity, then you get an endless hall of mirrors. – Adam Greenfield, Author, Adjunct Professor at New York University, from an interview with Zachary Jean Paradis, Sapient, interview.

Social spaces are about the participants and their connections. If they are unable to show us something other than what we know, they have failed. Collecting the list of people we know is an ego game, whose meaning is short lived. Part of addressing this challenge is in valuing the diversity among us – go beyond gender, race and include thought. Love the person who disagrees with you, because you have the opportunity to learn something new. Be more critical of what you see. Find others that are willing to be more critical of you. Decide that a hall of mirrors, while familiar, is not as interesting as what other people are showing.


29
Sep 07

Ambient connections create more socially aware networks

Twitter is a centerpiece to techi-discussions where everyone shakes in amazement that such a simple application could become so integral to people’s lives. It is the simplicity, content and medium that supports such phenomenal adoption. More specifically, the interfaces to Twitter are minimal – website, email, feeds, Twitter Tools (extensions to Twitter) and most importantly text messaging. The website supports initial account creation, management, historical archive and message broadcasting, but in truth, like every other website would require a user to show up to participate and benefit. Extending their interface to email offers the few people who have a computer but no mobile phone a way to engage, but it is the text messaging that lets Twitter reach down and touch you in your pocket. There is too much information and yet participating in Twitter only increases it. So, why are we experiencing such compulsion?

Twitter has been described as micro-blogging and it is not a terrible coin. Twitters are character limited training people to marshal life updates into pithy messages. If one made a valuation of a blog post that journals a person’s day-to-day activity, the value in any given twitter is at most proportionally as small. However, considered in the context of the same person’s daily twitters and an individual’s understanding is enhanced. Consider one person’s twitters in their twitter-network cocktail and the twitter-log takes on additional meaning, meaning only understood by the receiver. Throw into the mental mix that one person does not necessarily need to know another in order to follow them – supporting fantastical senses of potentially very distant individuals.

Blog-trolling a last weekend I remember running across Matt Hatem’s reflection on the social sixth sense. He actually ends up meeting a friend that he might not have otherwise through Twitter. Interestingly, Matt’s very real social connection enhances his relationship with Twitter. Regularly, Twitter is a simple way to keep up with his network virtually. He is left to construct what one buddy is up to based on what he knows of them and what the message said. In his example, though, Matt bridged the relationship into the real world, which is far richer and now forever part of how Matt understands Twitter – it connects him with people he knows – virtually and in the flesh.

Matt also points off to Clive Thompson’s Wired article How Twitter Creates a Social Sixth Sense. Clive offers similar anecdotal support that small messages understood cumulatively have meaning, meaning that changes what we understand about the people we know. The fact that these messages show up on a mobile phone – a intimate device – offers urgency of interruption and often a visually simple rolling log of what is what in the network. The mobile phone has become an ambient device that creates more socially aware people, in some cases, actually getting them away from tiny keyboards and meeting up close enough to touch.


16
Sep 07

The flatter we get the more Jelly we need

By now, we have all been told the world is flat. If you missed it then, I am telling you the world got flat a while back and nothing will ever be the same. That spells opportunity for almost everyone and in areas that go beyond finding the lowest cost labor or outsourcing non-critical parts of the business. Quite literally, businesses are driving to be more than globally present, but integrated to act as one even if that one is made up of many.

There is a chapter that seems to be overlooked – leading and managing the globally distributed team. As far as I can tell, experts are rare. Conferences often have dozens of consultants that can help do it better, highlight common pitfalls, and yet will admit that everyone is still learning and many see it as an upfront cost of their future business. The mythical twenty-four hour workday is something requiring the highest precision and, from my own experience, exercises leadership muscles that draw upon core energy from intuition and values. Regardless, we are all experiencing a world where the focus is distributing talent often exemplified by the mobile worker, someone who is almost entirely self-sufficient without the traditional office space. Self-sufficient says nothing about productivity or impact. In fact, the mobile worker might save enough money for a business that less still ends up being more – the mobile worker gets less done, but costs less overall doing it. Reflecting in that light and there is nothing like setting out to fall short of remarkable.

This past week NPR ran a story on Jelly, a gathering of professionals working from a participant’s home letting people get the collaborative social aspects of a dynamic workplace without all the political overhead associated with the traditional workplace. Anyone is invited to Jelly and any profession goes – all you need is to remember that people are not gathering to hide in the corner alone, an open mind and suddenly you may have some of the creative and technical types missing from your day job. There is something utterly compelling about this approach to the workplace. No one makes it to the top alone and if your cats are your only collaborators, the mountain might grow faster than you climb.

As we distribute our work across the world, how do we Jelly? Without this level of exchange, we risk our creativity dying from the limited recirculation of thoughts. HP saw value in forcing a portion of their workforce back into the office. Innovation labs found in academia and industry tout the benefits of face-to-face interactions. Jellys could reach beyond the work-at-home’s working together to businesses looking to work better together if even far apart.